22nd International Congress on Public and Nonprofit Marketing
Cultural values in nonbusiness marketing
Valores culturales en marketing público y no lucrativo
Valores culturais no marketing público e sem fins lucrativos
5-7 July 2023 / Veszprém – Hungary
Plenary session
Melanie Kay Smith
Title of presentation:
Social and Non-Profit Marketing: Implications for Culture and Tourism
Melanie Kay Smith - Associate Professor, Researcher and Consultant whose work focuses on urban planning, cultural tourism, wellness tourism experiences and the relationship between tourism and wellbeing. She is Programme Leader for BSc and MSc Tourism Management at Budapest Metropolitan University in Hungary. She has lectured in the UK, Hungary, Estonia, Germany, Austria and Switzerland as well as being an invited Keynote speaker in many countries worldwide. She was Chair of ATLAS (Association for Tourism and Leisure Education) for seven years and has undertaken consultancy work for UNWTO and ETC as well as regional and national projects on cultural and health tourism. She is the author or editor of several books as well as more than 100 journal articles and book chapters. Her most recent research focuses on the role of culture in urban tourism, smart cities and urban green spaces.
Edit Kővári
Title of presentation:
Culture as a community binder and non-profit service in Veszprém-Balaton ECoC
Edit Kővári – associate professor at the University of Pannonia Management Institute at the Faculty of Business and Economics, representative of the European Capital of Culture of the University of Pannonia, Secretary of the University Network of the European Capitals of Culture and head and program leader of the Pannon Community Hub since 2021. She holds his PhD from the University of Derby in England. The main research interests are emotional intelligence, communication, FOMO, ecopsychology and burnout. Edit is the professional leader of several national and international projects and research groups. Between 2019 and 2020 the research published with her colleagues examines how the social media strategy of Hungarian family wineries affects the performance of wineries, as well as how the family businesses build and operate online and offline networks. Her recent research group focuses on the cultural attitudes, emotional intelligence, quality of life and local attachment of university communities in relation to the Veszprém-Balaton 2023 European Capital of Culture.
Natália Oszkó-Jakab
Title of presentation:
Valley of Arts - a nonprofit enterprise and festival, in the past 10 years
Natália Oszkó-Jakab – cultural diplomat, head of the Liszt Institute in Brussels, director of the Valley of Arts Festival in Hungary, Startup Safari Budapest. “I breathe culture, think EU and help Hungarian tourism” – communications and marketing professional, EU expert, innovative project developer, cultural diplomacy tool user, international project manager, sustainability and gender equality promoter. LinkedIn profil
Important Dates & Deadlines
Submission
open
open
1 FEB 2023
Submission of extended abstract
15 MAR 2023
Notification of acceptance of extended abstract
22 MAR 2023
Full paper
submission
submission
22 APR 2023
Deadline for early
registration
registration
22 APR 2023
Deadline for regular registration
10 JUN 2023
Travel
I. If you arrive to Hungary/Austria by plane:
Suggested:
Transfer from Budapest Airport to Veszprém (approximately 1,5 hours):https://budtransfer.com/en
https://fotaxi.hu/en/
https://www.budapestvienna.hu/
Transfer from Vienna Airport to Veszprém (approximately 2 hours):
https://www.budapestvienna.hu/
Other options:
From Budapest Airport to Veszprém by public transportation: (https://www.bud.hu/en/passengers/transport/public_transportation/budapest_public_transportation)- From Budapest Airport take the direct bus service, Bus 200E to „Kőbánya-Kispest” (also known as KÖKI) metro station. This is the final destination of the bus. Price: 350-450 HUF. Tickets can be purchased at the bus driver. Approx. 20 minutes travel.
- From „Kőbánya-Kispest” metro station take the metro to Direction: Újpest-Központ, and take off at station: „Népliget” bus station. The metro ticket is 350 HUF. Tickets can be purchased at the station in a ticket office. App. 5 minutes travel. (The same route (point 1 and 2) may be covered by a taxi ride. Taxi station can be found direct at the main entrance. The price of the taxi from Budapest Airport to Népliget bus station must be around 7000 HUF.
Further information:
https://bkk.hu/en/
https://www.bud.hu/en/passengers/transport/airport_transfer_and_other_services/taxi - From Népliget bus station to Veszprém: Népliget bus station is where the bus leaves for Veszprém. Look for the signs, the digital information boards will tell you which platform your bus will leave from. The one-way ticket is around 2500 HUF and can be purchased at the bus driver. Approx. 2 hours travel.
Further information:
https://www.volanbusz.hu/en/travel-information/buying-ticket
https://menetrendek.hu/ - If you arrive to „Keleti” train station, you can take metro M2 from Keleti train station to Déli train station directly (Red line).
- If you arrive to “Nyugati” train station, you can take metro M3 (Blue line) to Deák square and change for Déli train station M2 (Red line).
II. If you arrive to Hungary by train:
Train leaves directly for Veszprém from „Déli” train station (pályaudvar).III. If you arrive by car in Veszprém:
Due to renovation works parking is currently not available on the campus. Hotels usually have own parking place. Parking in the city centre is payable from Monday to Friday between 7:00 -17:00.Accomodation
We have cooperation with the following Hotels, who offer discount for guest during the conference. When booking in these hotels, please use discount code: IAPNM2023, which is active until 10/06/2023.
Villa Medici Hotel & Restaurant Veszprém: https://villamedici.hu/eng
Oliva Restaurant and Hotel: https://www.oliva.hu/en/hotel/home
Hotel Historia Malomkert: https://hotelmalomkert.hu/en
Hotel Historia Historante: https://hotelhistoria.hu online booking
More accommodation in Veszprém: https://www.veszpreminfo.hu/en/places/accommodation
Youth Hostel of the University of Pannonia, Hotel Magister: magisterkollegium@uni-pannon.hu
COVID-19 rules
https://visithungary.com/category/covid-19-information
We keep following the authorities’ orders and keep you up-to-date. Now you do not have to have a proof of vaccination or negative PCR test to enter the Country and from that you are basically free to go anywhere there is no curfew now.
Currently, wearing a mask is not mandatory at our University, on public transport, at bus stops, in shops and shopping centres, only in all areas of healthcare and social institutions.
At the venue, there will be sanitizers provided by the host.
Villa Medici Hotel & Restaurant Veszprém: https://villamedici.hu/eng
Oliva Restaurant and Hotel: https://www.oliva.hu/en/hotel/home
Hotel Historia Malomkert: https://hotelmalomkert.hu/en
Hotel Historia Historante: https://hotelhistoria.hu online booking
More accommodation in Veszprém: https://www.veszpreminfo.hu/en/places/accommodation
Youth Hostel of the University of Pannonia, Hotel Magister: magisterkollegium@uni-pannon.hu
COVID-19 rules
https://visithungary.com/category/covid-19-information
We keep following the authorities’ orders and keep you up-to-date. Now you do not have to have a proof of vaccination or negative PCR test to enter the Country and from that you are basically free to go anywhere there is no curfew now.
Currently, wearing a mask is not mandatory at our University, on public transport, at bus stops, in shops and shopping centres, only in all areas of healthcare and social institutions.
At the venue, there will be sanitizers provided by the host.
About Veszprém-Balaton Region
Coming soon...
Committees
Chair:
Zoltán Veres, University of Pannonia, Faculty of Business and Economics, Department of Marketing
Co-chair:
Katalin Lőrincz, University of Pannonia, Faculty of Business and Economics, Institute of Business Sciences
Organising Committee Leaders:
Eszter Sigmond, University of Pannonia, Dean's Office
Annamária Sasné Grósz, University of Pannonia, Faculty of Business and Economics, Department of Marketing
Organising Committee:
Fanny Liska, University of Pannonia, Faculty of Business and Economics, Department of Marketing
Judit Sulyok, University of Pannonia, Faculty of Business and Economics, Department of Tourism
Eszter Madarász, University of Pannonia, Faculty of Business and Economics, Department of Tourism
Katalin Formádi, University of Pannonia, Faculty of Business and Economics, Department of Marketing
Dávid Máté Hargitai, University of Pannonia, Faculty of Business and Economics, Department of Marketing
Scientific Committee:
José Luis Vázquez, University of León
Amparo Cervera, University of Valencia
Helena Maria Alves, University of Beira Interior
Gonzalo Díaz, University of Las Palmas de Gran Canaria
Ana Lanero, University of León and Treasurer
Zoltán Veres, University of Pannonia
László Józsa, University of Pannonia
Katalin Lőrincz, University of Pannonia
Judit Sulyok, University of Pannonia
Annamária Sasné Grósz, University of Pannonia
Luis Matosas López, Rey Juan Carlos University
Ines Veiga Pereira, Polytechnic of Porto Porto Accounting and Business School
Omneya Yacout, Alexandria University National Representative for Egypt
Clementina Galera, University of Extremadura
Arminda Maria Do Paço, University of Beira Interior
Mario J. Miranda, Ramkhamhaeng University Institute of International Studies
Claude Pecheux, Catholic University of Leuven
Emerson Wagner Mainardes, FUCAPE Business School
Ivan Georgiev, Trakia University Stara Zagora
Walter W. Wymer, University of Lethbridge
Edy Lorena Burbano, Universidad de San Buenaventura Cali
Mirna Leko-Šimič, University of Osijek
Marlene Demetriou, University of Nicosia
Miroslav Foret, College of International and Public Relations Prague
Elisa Monnot, Cergy-Pontoise University
Rodoula Tsiotsou, University of Macedonia
Erzsébet Hetesi, University of Szeged
Maurice Murphy, Cork Institute of Technology
Alberto Padula, University of Rome "Tor Vergata"
Arvydas Guogis, Mykolas Romeris University
Celina Solek, Warsaw School of Economics
Ani Matei, National School of Political Science and Public Administration
Anna Vanova, Matej Bel University
Irena Ograjenšek, University of Ljubljana
Marlize Terblanche-Smit, Stellenbosch University
Óscar Daniel Licandro, CLAEH University
Enrique Carlos Bianchi, Catholic University of Córdoba
Sebastian Martin, University of Applied Sciences Upper Austria
Jorge Cea Valencia, Federico Santa María Technical University
Charles Nwaneri Emezi, Federal Polytechnic Nekede Owerri
Gabriel Wald, Catholic University Andres Bello
Luis Ortigueira, Pacific University /Universidad del Pacífico
Marco A. Rios Ponce, Azuay University /Universidad del Azuay
Edith Patricia Borboa Álvarez, Technologic Institute of Sonora
Nancy Engelhardt, Marymount University
Hina Bhatti, Riphah International University
M. Isabel Sanchez-Hernandez, University of Extremadura
Paulo Jorge Gonçalves, Polytechnic of Porto Porto Accounting and Business School
About IAPNM
The International Association on Public and Nonprofit Marketing (IAPNM) / Asociación Internacional de Marketing Público y No Lucrativo (AIMPN) is a nonprofit professional society established in 2002 looking for a stable networking platform for academics and practitioners from marketing or other related disciplines who are concerned with or interested in these knowledge fields as well as in any other issue dealing with responsibility in businesses, administrations and nonprofits. It aims to contribute to the establishment of the adequate bases for an integrated, responsible and sustainable socio-economic development model worldwide.
Registration & Fees
PACKAGE A:
The fee includes
- the participation on the 3-day congress (sessions, coffee breaks, evening program and diner on 5 and 6 July, lunch on 6 and 7 July)
- one year of membership in the IAPNM – International Association on Public and Nonprofit Marketing. A maximum of 2 papers per registered author is allowed. The paper presentation in the congress and its inclusion in the book of abstracts is subject to registration by at least one of the authors. Non-attending co-authors should also proceed to registration.
The fee does not include accommodation and the Friday afternoon optional program (organized tour on Lake Balaton or Herend).
Please note that non-attending co-authors should also proceed to registration.
Researcher submission/registration
Type of submission/registration
Fees1
Deadline
Early bird
290€
22 April 2023
Regular
340€
10 June 2023
Co-author (non attending)
60€
10 June 2023
Online presentation/author
90€
10 June 2023
Student submission/registration
Type of submission/registration
Fees1
Deadline
Early bird
220€
22 April 2023
Regular
270€
10 June 2023
Co-author (non attending)
30€
10 June 2023
Online presentation
90€
10 June 2023
PACKAGE B1:
The fee includes
- the participation on the 3-day congress (sessions, coffee breaks, evening program and diner on 5 and 6 July, lunch on 6 and 7 July)
- one year of membership in the IAPNM – International Association on Public and Nonprofit Marketing. A maximum of 2 papers per registered author is allowed. The paper presentation in the congress and its inclusion in the book of abstracts is subject to registration by at least one of the authors.
- the Friday afternoon optional program – organized tour on Lake Balaton
The fee does not include accommodation.
Researcher submission/registration
Type of submission/registration
Fees1
Deadline
Early bird
371€
22 April 2023
Regular
421€
10 June 2023
Student submission/registration
Type of submission/registration
Fees1
Deadline
Early bird
301€
22 April 2023
Regular
351€
10 June 2023
PACKAGE B2:
The fee includes
- the participation on the 3-day congress (sessions, coffee breaks, diner on 5 and 6 July, lunch on 6 and 7 July)
- one year of membership in the IAPNM – International Association on Public and Nonprofit Marketing. A maximum of 2 papers per registered author is allowed. The paper presentation in the congress and its inclusion in the book of abstracts is subject to registration by at least one of the authors.
- the Friday afternoon optional program – organized tour to Herend Porcelain Manufactory
The fee does not include accommodation.
Researcher submission/registration
Type of submission/registration
Fees1
Deadline
Early bird
331€
22 April 2023
Regular
381€
10 June 2023
Student submission/registration
Type of submission/registration
Fees1
Deadline
Early bird
261€
22 April 2023
Regular
311€
10 June 2023
Program
Venue: University of Pannonia, Building A (8200 Veszprém, Egyetem utca 10.)
Please note that Building A can be identified based on the building inscription
“GAZDASÁGTUDOMÁNYI KAR” on the street front.
05.07.2023 (Wednesday)
12.00 - 15.00
Registration - Building "A"
14.00 - 14.30
Opening Ceremony - Auditorium A1
14.30 - 16.30
Plenary Session - Auditorium A1
16.30 - 17.00
Coffee Break - Building "A"
17.00 - 19.00
Veszprém city center walking tour
19.00 - 21.00
Welcome drink & Dinner (at the end of sight-seeing)
Fricska Étteremlakás - 10, Miklós street (utca), Veszprém
Fricska Étteremlakás - 10, Miklós street (utca), Veszprém
06.07.2023 (Thursday)
8.30 - 10.00
Registration - Building "A"
9.00 - 11.00
Parallel Sessions - Rooms: A104, A114, A122, A204, A234
11.00 - 11.30
Coffee - Break Building "A"
11.30 - 12.45
Round table Session - Auditorium A1
13.00 - 14.00
Lunch - Building "A"
14.15 - 15.30
Parallel Sessions - Rooms: A104, A114, A122, A204, A234
15.30 - 16.00
Coffee Break - Buidling "A"
16.00 - 17.30
Parallel Sessions - Rooms: A104, A114, A122, A204, A234
17.30 - 19.30
Free time
19.30 - 23.00
Gala Dinner - Villa Medici
11, Kittenberger street (utca), Veszprém
11, Kittenberger street (utca), Veszprém
07.07.2023 (Friday)
9.00 - 10.00
Registration - Building "A"
10.00 - 11.30
Parallel Sessions - Rooms: A104, A114, A122, A204, A234
11.30 - 12.00
Coffee Break - Building "A"
12.00 - 13.00
Closing Session - Auditorium A1
13.00 - 14.00
Lunch - Building "A"
07.07.2023 (Friday) Afternoon
14.30 - 20.30
Organised tour to lake Balaton (pre paid)
Plenary Speakers
Melanie Kay Smith: Social and Non-Profit Marketing: Implications for Culture and Tourism
Edit Kővári: Culture as a community binder and non-profit service in Veszprém-Balaton ECoC
Natália Oszkó-Jakab: Valley of Arts - a nonprofit enterprise and festival, in the past 10 years
Edit Kővári: Culture as a community binder and non-profit service in Veszprém-Balaton ECoC
Natália Oszkó-Jakab: Valley of Arts - a nonprofit enterprise and festival, in the past 10 years
Sessions
06 JULY
9.00-11.00
Session No. 1.
Place marketing & City management
Session chair: Judit Sulyok, University of Pannonia
Room A122
CONSIDERING OPEN INNOVATION ORIENTATION IN CITY MANAGEMENT
Estibaliz Rodríguez-Núñez, Amparo Cervera-Taulet & Iñaki Periáñez-Cañadillas
NEOLIBERAL ZEITGEIST VS. SARMATIAN (OR OTHER) GENIUS LOCI IN TERRITORIAL MARKETING AND BRANDING OF THE POLISH LOCAL GOVERNMENT UNITS (LGU)
Piotr Dzik & Anna Adamus-Matuszyńska
THE SOCIAL REPRESENTATION OF LOCAL FOOD AMONGST STUDENTS
Veronika László
PLACE BRANDING IN THE CONTEXT OF UK ‘NEW’ UNIVERSITIES
Helen O’Sullivan, Chris Chapleo & Fiona Cownie
Session No. 2.
Public, private and social collaborations / Social marketing
Session chair: Zoltán Veres, University of Pannonia
Room A114
THE RELATIONSHIP BETWEEN NONPROFIT DENSITY AND SOCIOECONOMIC INDICATORS IN AN EMERGING COUNTRY
Rubia Bottacine Dalvi, Emerson Wagner Mainardes & Lara Mendes Christ Bonella Sepulcri
A QUALITATIVE EXPLORATION INTO YOUNG ADULTS’ ATTITUDES TOWARDS TESTIMONIAL FEAR APPEAL ADVERTISEMENTS TAILORED AGAINST MARIJUANA CONSUMPTION
Nana Afua Kumiwaa Asante & Marlize Terblanche-Smit
POSSIBILITIES OF THE CSR AND SOCIAL MARKETING IN THE HEALTH-CONSCIOUS LEISURE-TIME SPORTS
Fanny Liska, Ildikó Kovács & Zoltán Veres
HEALTHVERTISING IN NON-FOOD PACKAGING: A PANDORA BOX?
Ângela L. Sousa, Beatriz Casais & Ana Maria Soares
Session No. 3.
Cause-related marketing & CSR
Session chair: Annamária Sasné Grósz, University of Pannonia
Room A104
FINANCIAL AND VALUE-BASED REASONS FOR CAUSE RELATED MARKETING PARTNERSHIPS – A SYSTEMATIC LITERATURE REVIEW OF COOPERATION MOTIVES
Sandra Stötzer & Katharina Kaltenbrunner
THE EFFECT OF CULTURE DRIVERS ON CUSTOMER ENGAGEMENT IN INTERNATIONAL CAUSE-RELATED MARKETING
Wilson Ndasi B.
THE EFFECTS ON CORPORATE REPUTATION OF PHILANTHROPY, CORPORATE SOCIAL IRRESPONSIBILITY, AND CUSTOMER VALUE ORIENTATION
Julio Simao dos Santos, Emerson Wagner Mainardes & Silveli Cristo de Andrade
Session No. 4.
Cause-related marketing & CSR (online)
Session chair: Katalin Formádi, University of Pannonia
Room A204
A HYBRID SEM-ANN-NCA APPROACH TO PREDICT THE FACTORS INFLUENCING CSR AUTHENTICITY AND CRM PURCHASE INTENTIONS: AN ATTRIBUTION THEORY PERSPECTIVE
Vinod Malkar, Ritesh Patel, Viral Bhatt, Sudhir Pandey & Sujo Thomas
THE ROLE OF RELIGIOSITY IN SHAPING CONSUMER ATTITUDES TOWARDS CAUSE-RELATED MARKETING IN THE ASIAN MARKET: EVIDENCE FROM PAKISTAN
Hina Yaqub Bhatti, M. Mercedes Galan-Ladero & Clementina Galera-Casquet
RELATIONSHIP BETWEEN IDEOLOGICAL PREJUDICES ABOUT PRIVATE ENTERPRISE AND CUSTOMERS' PERCEPTION OF SOCIAL RESPONSIBILITY: A STUDY IN PERU
Oscar Licandro & Luis Camilo Ortigueira-Sánchez
THE CONCEPT OF CORPORATE SOCIAL RESPONSIBILITY TAUGHT IN LATIN AMERICAN UNIVERSITIES: AN ANALYSIS FROM THE PERSPECTIVE OF MANAGEMENT STUDENTS
Oscar Licandro, Luis Camilo Ortigueira-Sánchez, Gisell Pinochet, Enrique Bianchi, Samuel Goizueta, Tito Flores Cáceres, Maruchi Ruiz González, Marco Antonio Ríos Ponce, Kathy Murillo, Edith Patricia Borboa, Francisco Farnum, Patricia Correa, Rosana Meleán Romero & Gabriel Wald
WHAT IF I KNOW THE BRAND- THE ROLE OF BRAND FAMILIARITY IN MITIGATING THE NEGATIVE EFFECT OF GREENWASHING
Merve Coşkun Ekinci & Ali Emre Aydın
Session No. 5.
Responsible consumption (online)
Session chair: Maurice Murphy, Munster Technological University
Room A234
COOKED CHICKPEA AS PARTIAL MEAT REPLACER OF A LAMB-MEAT, OLIVE-OIL EMULSION-TYPE SAUSAGE
S. A. Kasaiyan, I. Caro, J. Mateo & D.D. Ramos
BARRIERS TO BECOMING, MAINTAINING, AND PUBLICLY PRACTICING VEGANISM: A QUALITATIVE ANALYSIS IN MIDDLE EASTERN COUNTRIES
Gelareh Salehi, Estela Díaz & Raquel Redondo
THE STAGES OF CHANGE IN THE VEGANISM JOURNEY: AN ABDUCTIVE APPROACH ON THE TRANSTHEORETICAL MODEL (TM) AND THE PRECAUTION ADOPTION PROCESS MODEL
Gelareh Salehi, Estela Díaz & Raquel Redondo
PRESENT AND FUTURE OF A PROMISED BIOSPHERE RESERVE IN SPAIN: THE TOURISM SUSTAINABILITY PLAN OF THE SIBERIA EXTREMEÑA
Sánchez-Hernández M.I., Maldonado-Briegas J.J. & Romero-Barba G.
THE IMPACT OF SOCIAL MEDIA STRATEGY ON THE INTERNATIONALISATION OF SMES AND SUSTAINABILITY
Maria Nieves Fernández López
06 JULY
11.30-12.45
ROUND TABLE SESSION
Session chair: Erzsébet Hetesi
WHAT CHANCES OF NONBUSINESS MARKETING HAS GOT AMID THE GLOBAL TREND?
Room A1
06 JULY
14.15-15.30
Session No. 6.
Donation
Session chair: Mirna Leko Šimić, JJ Strossmayer University of Osijek
Room A114
NON-PROFIT ORGANIZATION BRAND AWARENESS: DOES IT IMPACT GENERATION Z PROSOCIAL BEHAVIOR?
Mirna Leko Šimić, Ana Pap Vorkapić & Karla Bilandžić Tanasić
IN-KIND DONATIONS – PECULIARITIES AND MARKETING CHALLENGES
Sandra Stötzer & Katharina Kaltenbrunner
Session No. 7.
Marketing of culture
Session chair: Katalin Lőrincz, University of Pannonia
Room A104
EFFECTIVE INTERNAL MARKETING IN CULTURAL EVENTS; BUILDING FROM THE INSIDE OUT
Chris Chapleo & Kati Suomi
INVESTIGATING THE CORRELATION BETWEEN HAPPINESS, QUALITY OF LIFE, HEALTH AND LIVING CONDITIONS
Caterina Ladeira, Rui Pinto, Ricardo G. Rodrigues & Pedro Mota-Veiga
Session No. 8.
Marketing of public services (online)
Session chair: Eszter Madarász, University of Pannonia
Room A234
UNDERSTANDING RESISTANCE TOWARDS SUSTAINABLE VIRTUAL ASSISTANTS
Carmen Pérez Cabañero, Barbara Caemmerer & Abraham Vizcarra
NON-BUSINESS MARKETING AND AUTONOMIES IN SUSTAINABLE COMPETITIVENESS
László Dinya & Anikó Klausman-Dinya
THE DILEMMA BETWEEN OMNI-CULTURAL VERSUS MONO-CULTURAL BRANDING IN MULTICULTURAL ENGLISH TOWNS: IS APPEALING TO ‘ALL’ MORE EFFECTIVE THAN APPEALING TO ‘ONE’?
Ademola Ajeyomi, Barbara Czarnecka & Karin Moser
Session No. 9.
Spanish & Portuguese (online)
Session chair: Ana Lanero-Carrizo, Universidad de León + Ana Maria Soares, University of Minho
Room A204
EVALUACIÓN DEL IMPACTO DEL ECOETIQUETADO EN LA RESPUESTA DE LOS CONSUMIDORES JÓVENES. ANÁLISIS DIFERENCIAL DE LOS ESTUDIANTES DEL GRADO EN CIENCIAS AMBIENTALES.
Angels Gandia, Maria-Teresa Sebastiá-Frasquet
MARKETING COM CAUSA: ENTENDENDO A EVOLUÇÃO E APLICAÇÃO DO CONCEITO. UMA REVISÃO SISTEMÁTICA DA LITERATURA
Raimundo Pericles Matos Barros and Maria Mercedes Galan-Ladero
IDIOSSINCRASIAS DO VOLUNTARIADO INTERNACIONAL – PERSPETIVA INDIVIDUAL
Ana Teixeira & Marisa R. Ferreira
06 JULY
16.00-17.30
Session No. 10.
Responsible consumption
Session chair: Erzsébet Hetesi, University of Szeged
Room A122
UNDERSTANDING CONSUMERS’ GREEN CONSUMPTION BEHAVIOR THROUGH BUYING LOCAL
Ana Maria Soares & Aline Carvalho
SUSTAINABILITY IN FASHION INDUSTRY (?)
Noémi Vizi & Erzsébet Hetesi
EXPLORING ASPECTS TO USE AND NON-USE OF M-HEALTH APPS BASED ON FOCUS GROUPS
Veronika Keller, Ida Ercsey & Ágnes Kovácsné Tóth
ENHANCING SUSTAINABLE FESTIVALS: THE ROLE OF UNIVERSITY EDUCATION IN PREPARING FUTURE EVENT ORGANIZERS
Katalin Formadi & Katalin Lorincz
Session No. 11.
Spanish & Portuguese
Session chair: José Luis Vázquez-Burguete, University of León + Júlia Tobak, University of Pannonia
Room A114
FOMENTANDO O SUCESSO DE EMPRESAS FAMILIARES: O PAPEL DAS ORGANIZAÇÕES SEM FINS LUCRATIVOS
(FOSTERING THE SUCCESS OF FAMILY BUSINESSES: THE ROLE OF NONPROFIT ORGANIZATIONS)
(FOSTERING THE SUCCESS OF FAMILY BUSINESSES: THE ROLE OF NONPROFIT ORGANIZATIONS)
Júlia Tobak
DESARROLLO SOSTENIBLE: DE SUS ANTECEDENTES A LOS ODMs, ODSs Y OBVs
(SUSTAINABLE DEVELOPMENT: FROM ITS ANTECEDENTS TO THE MDGS, SDGS AND GLGS)
(SUSTAINABLE DEVELOPMENT: FROM ITS ANTECEDENTS TO THE MDGS, SDGS AND GLGS)
José Luis Vázquez-Burguete, Ana Lanero-Carrizo, César Sahelices-Pinto, José Luis Vázquez-García, José María Vázquez-García & María Purificación García-Miguélez
LA PRODUCCIÓN Y EL CONSUMO RESPONSABLES COMO OBJETIVO Y REQUISITO DEL DESARROLLO SOSTENIBLE
(RESPONSIBLE PRODUCTION AND CONSUMPTION AS AN OBJECTIVE AND REQUIREMENT OF SUSTAINABLE DEVELOPMENT)
(RESPONSIBLE PRODUCTION AND CONSUMPTION AS AN OBJECTIVE AND REQUIREMENT OF SUSTAINABLE DEVELOPMENT)
José Luis Vázquez-Burguete, Ana Lanero-Carrizo, César Sahelices-Pinto, José Luis Vázquez-García & José María Vázquez-García
LA INFLUENCIA DE LA FORMACIÓN E INFORMACIÓN EN EL CONSUMO SOSTENIBLE: UN ESTUDIO EXPERIMENTAL Y PROSPECTIVO DE NEUROMARKETING
(THE INFLUENCE OF TRAINING AND INFORMATION ON SUSTAINABLE CONSUMPTION: AN EXPERIMENTAL AND PROSPECTIVE NEUROMARKETING STUDY)
(THE INFLUENCE OF TRAINING AND INFORMATION ON SUSTAINABLE CONSUMPTION: AN EXPERIMENTAL AND PROSPECTIVE NEUROMARKETING STUDY)
José Luis Vázquez-Burguete, Ana Lanero-Carrizo, César Sahelices-Pinto, José Luis Vázquez-García & José María Vázquez-García
INTRAEMPREENDEDORISMO E RESPONSABILIDADE SOCIAL CORPORATIVA – PERSPETIVAS FUTURAS E DESAFIOS
Rozélia Laurett, Silveli Cristo-Andrade, Davi Maciel Mantovaneli, Ana Nave & Arminda do Paço
Session No. 12.
Donation + Volunteering (online)
Session chair: Dávid Máté Hargitai, University of Pannonia
Room A204
FIT IS IMPORTANT, BUT FOR WHICH SIDE? THE MEDIATING ROLE OF THE PERCEIVED FIT BETWEEN CUSTOMERS’ ATTITUDES TOWARDS FIRM/NON-PROFIT AND PURCHASE/DONATION INTENT
Muhammet Ali Tiltay, Mahmut Sami İşlek, Ayhan Akpınar, Tayfun Şaan & Mustafa Enes Tepe
EXPLORING THE BENEFITS OF VOLUNTEER ENGAGEMENT IN NONPROFITS: A VALUE CO-CREATION PERSPECTIVE
Ridvan Kocaman
THE EFFECT OF EMPLOYEE ATTITUDES ON SATISFACTION AND LOYALTY: THE MEDIATING ROLE OF EMPLOYEE VOLUNTEERING
Muhammet Ali Tiltay, Mahmut Sami İşlek, Ayhan Akpınar, Tayfun Şaan & Mustafa Enes Tepe
MARKETING CHALLENGES FACED BY NON-PROFIT ORGANIZATIONS IN EMERGING COUNTRIES: THE CASE OF TUNISIA
Meriem Maazoul, Sirine Haj Taieb & Sihem Larif
07 JULY
10.00-11.30
Session No. 13.
Marketing of public services I.
Session chair: Ida Ercsey, University of Győr
Room A114
BRIDGING CULTURES THROUGH HIGHER EDUCATION – A MULTINATIONAL EXPERIENCE
Dávid Máté Hargitai & Annamária Sasné Grósz
CONSUMER ACCEPTANCE OF PUBLIC AND PRIVATE HEALTH CARE SYSTEMS AND FACTORS IN THE CHOICE OF HEALTH CARE PROVIDER AMONG ADULT RESIDENTS OF NEIGHBOURING REGIONS OF HUNGARY AND SLOVAKIA
Szilárd Szigeti & László Józsa
CO-CREATION BEHAVIOUR IN TRANSFORMATIVE SERVICES
Ida Ercsey
HOW HAVE UNDERGRADUATE STUDENTS’ LEARNING BEHAVIOUR, ATTITUDES AND WELLBEING CHANGED DUE TO THE COVID-19 PANDEMIC? A CROSS-NATIONAL EUROPEAN ANALYSIS
Helen O’Sullivan & Purificación Alcaide-Pulido
Session No. 14.
Marketing of public services II.
Session chair: Beáta Fehérvölgyi, University of Pannonia
Room A122
THIRD MISSION OF UNIVERSITIES: RESPONSE TO THE GLOBAL CHALLENGES
Eszter Németh, Júlia Tobak & Beáta Fehérvölgyi
AN ETHICAL PERSPECTIVE ON UNIVERSITY MARKETIZATION
Elena Dinu, Alexandra Zbuchea, Florina Pînzaru & Valentin Stoica
SURGICAL AVERAGE LENGTH OF STAY, CASE MIX INDEX AND HOSPITAL BED CAPACITY AS PREDICTORS OF SURGICAL ACTIVITY IN A HOSPITAL UNIT
João Carlos Izidoro Marques, Nuno Ezequiel Mendes Pais, Pedro Mota Veiga & Ricardo Gouveia Rodrigues
NONCOMMUNICABLE DISEASES: A COSTLY THREAT TO GLOBAL HEALTH SUSTAINABILITY
Júlio Manuel de Sousa Costa, Sara Micaela Moita André, Pedro Mota Veiga & Ricardo Gouveia Rodrigues
Session No. 15.
Marketing of culture (online)
Session chair: László Józsa, University of Pannonia
Room A204
BRANDING AND THE POTENTIAL OF BRAND EXTENSIONS FOR CULTURAL VENUES – A QUALITATIVE ANALYSIS OF SELECTED CONCERT HALLS IN GERMANY
Answin Vilmar
THE IMPACT OF AUTHENTICITY ON VISITORS’ NOSTALGIA AND BEHAVIOURAL INTENTIONS IN A HERITAGE MUSEUM
Carmen Pérez Cabañero, Amparo Cervera Taulet & Rocío Rejón Heredia
MARKETING OF CULTURE
Rita Balla & László Józsa
STABILITY AND RESTRUCTURING OF VALUES AND NORMS BETWEEN PARENTS AND THEIR UNIVERSITY STUDENT CHILDREN
László Csorba
COOPERATIVE MODEL OF TOURISM DEVELOPMENT IN RURAL, SMALL-TOWN DESTINATIONS
Katalin Nagy, István Piskóti, Anita Marien & Adrienn Papp
Publication Opportunities
IRPNM – INTERNATIONAL REVIEW ON PUBLIC AND NONPROFIT MARKETING (SCIMAGO Q2, AJGABS 1, ESCI)
The International Review on Public and Nonprofit Marketing explores marketing topics from an interdisciplinary perspective and provides a forum for researchers interested in examining these issues from practical and theoretical viewpoints.
More info: https://www.springer.com/journal/12208
SPECIAL ISSUE OF ‘ADMINISTRATIVE SCIENCES’ ENTITLED ‘DIGITAL MARKETING IN THE STRATEGIC ORGANISATIONAL TRANSFORMATION TOWARD CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABILITY’
Digital marketing is not a new concept, it is not a trend or a fad. Digital marketing has been around for more than twenty years and is now used in all industries and marketing activities, being present at the strategic, tactical, and operational levels. For this reason, it is necessary to know the changes it has brought, both in a theoretical framework, so that it can be taught, and from an empirical perspective, so that it can be applied in real contexts. The changes have been profound and far-reaching. This Special Issue aims to analyze the transversal impact of digital on the marketing of different sectors of economic activity. The goal is to describe the profound changes that digital causes in the main marketing activities and in the sectors where it operates; the influence in strategy, its integration in strategy, possible digital strategies; and to highlight the current practices applied in each of the topics discussed.
PANNON MANAGEMENT REVIEW
Pannon Management Review contributes to bridging scholarly management research and management practitioner thinking worldwide. In particular, the journal broadens the existing links between Hungarian scholars and practitioners, on the one hand, and the wider international academic and business communities, on the other – the journal acts as an overall Central and Eastern European catalyst for the dissemination of international thinking, both scholarly and managerial.
More info: https://pmr.uni-pannon.hu
EDITED BOOK: EFFECTIVE DIGITAL MARKETING FOR IMPROVING SOCIETY BEHAVIOR TOWARD DEI AND SDGS
Diversity, equity and inclusion (DEI) are hot topics all over the world. Not only, due to the increased responsibilities countries and organizations place on the decrease of inequalities, but also, leveraged by the UN Sustainable Development Goals for 2020. Digital communications have played an important part on helping organizations (for profit and non-profit) achieve their goals, within which, equity and different society groups inclusion are included. Different digital marketing communication strategies have been applied and different goals have been established. Deciding on the main objective, how one or several SGDs can be reached, which is the ideal mean to communicate with the target market and even how these strategies can be measured and impact on company’s performance, are challenges organizations need to overcome. This book seeks to cover the widest possible range of knowledge areas that influence the success of Digital communication and marketing strategies and its impact on diversity, equity and inclusion, organizations sustainable performance and contribution to achieving SGDs goals.
More info: https://lnkd.in/dhSxt_NU
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